Franchise Expansion Manager at Cinnamood managing brand growth across the US market. Identifying franchise partners and supporting market entry and sustainable growth strategies.
About the role
- Manager responsible for managing e.l.f. Beauty's retailer.com platforms and ensuring brand visibility. Collaborating cross-functionally to optimize digital retail execution and drive sales.
Responsibilities
- Own day-to-day management of all retailer.com platforms (e.g., Sephora.com, Ulta.com), ensuring consistent, elevated brand presentation across all digital touchpoints.
- Identify digital exposure opportunities (homepage placements, PDPs, banners, emails, etc.) and work with retail partners to secure placements aligned to launches and key moments.
- Execute retailer.com calendars, ensuring information is delivered accurately and on time.
- Partner with internal creative, brand, and marketing teams to develop retailer-specific assets.
- Manage asset handoff, trafficking, and approvals with retail partners, ensuring compliance with retailer guidelines and timelines.
- Maintain PDP excellence, ensuring accuracy, optimization, and updates to support conversion.
- Regularly audit retailer.com platforms to ensure competitive positioning on pricing, promotions, content, claims, and visibility.
- Work closely with marketing, creative, product marketing, and operations teams to support launches, promotions, and evergreen programs.
- Monitor retailer.com performance metrics (traffic drivers, conversion indicators, basic KPIs) to assess execution effectiveness. Identify opportunities to optimize content, placements, and programs based on performance and retailer feedback.
- Support management of retailer.com program investments and co-op placements, tracking costs and ensuring execution aligns with approved budgets.
Requirements
- Bachelor’s degree in Business, Marketing, E-Commerce or a related field
- 3-5+ years of experience in e-commerce, digital merchandising, retail marketing or beauty retail
- Previous experience working with Sephora is highly preferred
- Hands-on experience managing retailer.com platforms, digital assets, and exposure programs
- International retail experience highly preferred
- Strong project management skills with the ability to execute against tight deadlines
- Proficiency in Microsoft Office (Excel, PowerPoint) and Google Suite
- Strong communication skills and comfort working with both internal teams and external retail partners.
Benefits
- medical, dental, and vision insurance
- a retirement savings plan
- gender neutral parental leave
- unlimited paid time off
- competitive pay and benefits
- bonus eligibility (200% of target over the last six fiscal years)
- equity
- flexible time off
- year-round half-day Fridays
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