Regional Vice President - Advisor Relations in financial services, developing and supporting advisor networks for sustained growth. Building relationships and analyzing practices to facilitate asset retention and compliance.
About the role
- Lead digital strategy and marketing initiatives for e.l.f. Beauty, optimizing performance across ecommerce and DTC channels. Manage cross-functional teams and drive growth through data-informed decision making.
Responsibilities
- Provide strategic direction and oversight for DTC website, TikTok Shop, and digital presence across retail partners.
- Maintain alignment with broader brand objectives and marketing initiatives.
- Represent the digital team in cross-functional meetings and leadership discussions.
- Make data-informed decisions to optimize digital performance across all platforms.
- Lead and develop a high-performing team overseeing Ecommerce, CRM/Loyalty, Analytics, and Media.
- Lead DTC sales forecasting and revenue planning processes, ensuring accurate projections and strategic alignment.
- Monitor performance and quickly implement course corrections when needed.
- Partner with Finance to provide updates on performance and forecast adjustments.
- Identify growth opportunities and optimize channel mix to maximize revenue.
- Provide strategic oversight for agency-managed TikTok Shop initiatives, ensuring alignment with Naturium's revenue targets and brand positioning.
- Analyze performance metrics and consumer insights to identify high-potential TikTok Shop opportunities, guiding agency partner on implementation priorities.
- Optimize the TikTok Shop ecosystem, balancing product assortment, promotional strategy, and creator partnerships to maximize revenue growth.
- Continue oversight and evolution of existing SEO and GEO/AEO strategies to improve organic visibility and traffic.
- Ensure continued alignment between AI-optimized content and Naturium's brand voice and objectives.
- Adapt existing strategies to incorporate new developments in generative AI and search technology.
- Serve as strategic advisor and sounding board for the Media Director on both brand and performance campaigns.
- Provide guidance on media mix optimization for major campaigns and launches.
- Collaborate on budget allocation to maximize ROI across channels and initiatives.
- Provide guidance on website architecture, user experience optimization, and technical roadmap development.
- Facilitate alignment between ecommerce team initiatives and broader digital strategy, ensuring cohesive customer experiences across all touchpoints.
- Work alongside ecommerce specialists to evaluate site analytics, identify conversion barriers, and recommend strategic enhancements for revenue growth.
- Oversee customer relationship management strategies and loyalty initiatives.
- Ensure effective email, SMS, and other customer communication channels.
- Lead AI projects to enhance the loyalty experience through personalization.
- Work with team to drive customer retention, repeat purchase behavior, and LTV.
- Provide guidance on performance analytics across all digital channels, translating complex metrics into actionable business insights.
- Evaluate integrated performance data to identify optimization opportunities and strategic shifts in resource allocation.
- Advise on analytics infrastructure and KPI frameworks to ensure meaningful performance tracking aligned with business objectives.
Requirements
- 8+ years of experience in digital marketing, ecommerce, or related fields.
- 4+ years of management experience leading cross-functional digital teams.
- Strong experience with DTC sales forecasting and driving growth across DTC ecommerce platforms.
- Strong understanding of digital marketing channels and performance metrics.
- Experience with TikTok Shop.
- Excellent communication, leadership, and project management skills.
- Ability to analyze data and translate insights into actionable strategies.
- Bachelor's degree in Marketing, Business, or related field.
Benefits
- Total compensation includes base salary, annual company-based performance bonus, and equity.
- Medical, dental, and vision insurance.
- Retirement savings plan.
- Gender neutral parental leave.
- Unlimited paid time off.
- Competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays.
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