Video & Social Media Producer creating digital investment content for Erste Group in Vienna. Focus on video production and understanding complex financial topics for diverse audiences.
ES
Hybrid Social Media Marketing Executive
Posted yesterday
About the role
- Social Media Marketing Executive responsible for scaling social presence and engagement for SaaS products. Collaborating across departments to optimize strategies and content for target audiences.
Responsibilities
- Develop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaigns.
- Identify the right platforms and content formats to reach target personas in the SaaS/B2B space.
- Create a consistent brand voice tailored to each social platform.
- Produce, publish, and manage high-quality content, including posts, short-form videos, thought-leadership threads, customer stories, and product updates.
- Maintain an editorial calendar that supports product releases, brand initiatives, and industry moments.
- Coordinate with design, product marketing, and demand gen teams to develop compelling assets.
- Build and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voices.
- Proactively monitor industry trends, competitor activity, and emerging topics.
- Collaborate with Customer Success to spotlight users and integrate social proof.
- Track performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.).
- Use analytics to optimize content and inform future strategy.
- Report insights and recommendations to marketing leadership.
- Partner with demand gen on paid social campaigns, A/B testing, and funnel-driving initiatives.
- Support product launches with social content plans that build anticipation and adoption.
- Coordinate with PR for thought leadership, press, and event coverage.
Requirements
- 3+ years of social media experience, ideally within a SaaS or B2B tech environment.
- Proven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTube.
- Strong understanding of SaaS marketing funnels, ICPs, and buyer journeys.
- Excellent writing, storytelling, and content-crafting skills.
- Ability to create short-form video or collaborate effectively with creative partners.
- Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer).
- Comfortable working cross-functionally in a fast-moving, data-driven environment.
- **Nice-to-Haves**
- Experience with paid social or working alongside paid media teams.
- Knowledge of SEO, content marketing, or product-led growth strategies.
- Understanding of developer communities, technical audiences, or niche verticals.
- Experience with AI content tools or social listening platforms.
Benefits
- Competitive salary plus eligibility for a sales team variable compensation plan.
- Monthly Health & Wellness Allowance.
- Office lunch & team socials.
- Professional Development Budget.
- Regular performance reviews
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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