Hybrid Content Strategist – Social Media

Posted 14 hours ago

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About the role

  • Content Strategist managing and optimizing digital content for Instituto Valorize’s social media platforms. Planning and executing editorial calendars while driving brand presence and engagement.

Responsibilities

  • Planning and delivery of editorial calendars for social media (Instagram, YouTube, and TikTok) for two separate projects
  • Creation of content strategies aligned with marketing objectives
  • Copywriting and creative direction of content
  • Scheduling and publishing posts on platforms
  • Development of Stories sequences (including interactions such as polls and question stickers)
  • Analysis of content metrics and performance
  • Preparation of reports and insights to optimize results
  • Participation in weekly meetings with the marketing team for strategic alignment
  • Monitoring and evaluation of created designs, ensuring alignment with objectives and expectations

Requirements

  • Proven experience as a Content Strategist and/or Social Media / Community Manager
  • Skill in copywriting and storytelling
  • Analytical ability to interpret metrics
  • Strong organizational skills and proactivity to manage multiple tasks
  • Experience using AI tools applied to content production

Job title

Content Strategist – Social Media

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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