Senior Manager of Social Media & Influencer driving social strategy for eBay Live. Leading creator partnerships and engaging communities in a live commerce environment.
Responsibilities
Lead the end-to-end social media strategy for eBay Live
Build and scale a social ecosystem to drive awareness of live programming
Serve as a strategic partner to cross-functional teams
Develop and manage creator relationships to co-create content
Establish and oversee social measurement frameworks for performance insights
Lead a team and external partners fostering a test-and-learn culture
Champion the voice of the community in strategy and content
Requirements
6-8+ years of experience in social media, digital marketing, or brand strategy
Proven ability to launch, scale, and optimize the social presence of a product
Deep understanding of creator culture, community building, and social platform ecosystems
Demonstrated success in driving business growth through innovative social strategies
Strong experience partnering with creators and influencers
Skilled in data-driven storytelling using analytics and tools
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