Social Media Manager at Harper’s BAZAAR driving digital storytelling and audience engagement across social media. Collaborating with teams to optimize content strategy and brand voice.
About the role
- Social Media Specialist managing Advocate Health’s social media platforms. Executing strategy, creating content, and engaging audiences across various channels.
Responsibilities
- Helps execute and contribute to Advocate Health’s social media strategy to facilitate access, awareness and engagement on Advocate Health’s social media platforms.
- Produce content that will be driven from the social media strategy across all brand’s social media properties.
- Responsible for creating, designing and writing content for brand’s social media audiences as well as additional tasks.
- Executes and contributes to overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Twitter, Instagram, Pinterest, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement.
- Travels to locations to photograph evergreen and on-trend content for social media.
- Monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns.
- Provides input into strategic direction for brand’s social media channels.
- Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space.
- Pulls timely social media reports and creates monthly or as-needed dashboards.
- Responds to reviews on all social media platforms and works to resolve issues with internal stakeholders.
Requirements
- Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience
- Typically requires 3 years of experience in day-to-day management of social media platforms.
- Organized and detail oriented.
- Strong written and oral communication skills.
- Ability to operate independently in a self-directed, deadline-driven environment.
- Proficient in social media management and analytics tools, Microsoft Office products and familiarity with WordPress.
- Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership.
- A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.
- Proactive, independent and takes initiative with consistent follow through.
- Results oriented.
- Superior time management skills, with capability of working with and meeting deadlines.
Benefits
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
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