Director of Sales for SpringHill Suites, developing and implementing sales strategies. Ensuring customer satisfaction while maximizing the hotel’s profitability in Topeka, KS.
About the role
- Sales Manager driving revenue growth by selling exhibition space and sponsorship for UK Metals Expo at Easyfairs. Seeking to enhance relationships within the metals ecosystem to support event success.
Responsibilities
- You will combine new business development with account management, building long‑term relationships and ensuring UK Metals Expo continues to be the must‑attend annual event for the metals industry:
- Own and deliver a personal revenue target (stand space, sponsorship, digital media) for UK Metals Expo.
- Proactively generate new business through outbound calling, email, social selling and video meetings.
- Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell and multi‑year agreements.
- Sell across the full range of opportunities: Exhibition stands and floorplan optimisation.
- Sponsorships (theatres, features, networking functions, branding).
- Year‑round digital and lead‑generation products (website, newsletters, content, etc.).
- Build and maintain strong relationships with key decision‑makers at metals producers, stockholders and distributors, processors, fabricators, machinery and technology providers, logistics, recyclers and associated services.
- Meet exhibitors and prospects face‑to‑face at UK Metals Expo, competitor events and client visits, presenting tailored proposals and closing deals.
- Maintain an accurate and up‑to‑date pipeline in the CRM, including activity logging, forecasting and reporting.
- Hit agreed daily activity KPIs when in the office (e.g. c. 40 outbound calls, 90 minutes talk time, 15+ meaningful interactions per day).
- Work closely with the Event Director and marketing team to:
- Identify target segments and key accounts.
- Shape campaigns and messaging that resonate with the metals industry.
- Contribute ideas for new features, zones and partner initiatives.
- Collaborate with operations and customer success to ensure a smooth customer journey from contract to on‑site delivery.
- Stay informed about market developments in the metals and industrial sectors (e.g. decarbonisation, circular economy, reshoring, supply chain resilience) to hold credible conversations with clients and identify new revenue opportunities.
- Represent Easyfairs professionally at UK Metals Expo, industry events and meetings, acting as a brand ambassador.
Requirements
- Minimum 3 years’ B2B sales experience, with a clear track record of meeting or exceeding revenue targets.
- Experience in event/exhibition sales selling exhibition space and/or sponsorship for B2B events OR in selling to industrial/manufacturing sectors (e.g. engineering, metals, construction supply chain, industrial technology).
- Proven experience in new business development (outbound calling, prospecting, pipeline building).
- Experience in account management, including renewals and upselling existing customers.
- Confident and professional communication skills, both written and verbal, with the ability to engage senior decision‑makers.
- Comfortable selling via phone, video calls and email, as well as in person.
- Strong negotiation and closing skills with a consultative, needs‑based approach.
- Good organisation and time‑management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
- Willingness to travel within the UK for client meetings and to attend UK Metals Expo and selected competitor events.
- Experience working with or selling into the metals, engineering, manufacturing, construction or broader industrial sectors.
- Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity and automation.
- Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance‑driven environment.
- Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
- Ability to interpret basic market data (competitor analysis, attendee profiles, company news) to identify new opportunities.
Benefits
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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