Sales Manager driving revenue growth by selling exhibition space and sponsorship for UK Metals Expo at Easyfairs. Seeking to enhance relationships within the metals ecosystem to support event success.
Responsibilities
You will combine new business development with account management, building long‑term relationships and ensuring UK Metals Expo continues to be the must‑attend annual event for the metals industry:
Own and deliver a personal revenue target (stand space, sponsorship, digital media) for UK Metals Expo.
Proactively generate new business through outbound calling, email, social selling and video meetings.
Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell and multi‑year agreements.
Sell across the full range of opportunities: Exhibition stands and floorplan optimisation.
Year‑round digital and lead‑generation products (website, newsletters, content, etc.).
Build and maintain strong relationships with key decision‑makers at metals producers, stockholders and distributors, processors, fabricators, machinery and technology providers, logistics, recyclers and associated services.
Meet exhibitors and prospects face‑to‑face at UK Metals Expo, competitor events and client visits, presenting tailored proposals and closing deals.
Maintain an accurate and up‑to‑date pipeline in the CRM, including activity logging, forecasting and reporting.
Hit agreed daily activity KPIs when in the office (e.g. c. 40 outbound calls, 90 minutes talk time, 15+ meaningful interactions per day).
Work closely with the Event Director and marketing team to:
Identify target segments and key accounts.
Shape campaigns and messaging that resonate with the metals industry.
Contribute ideas for new features, zones and partner initiatives.
Collaborate with operations and customer success to ensure a smooth customer journey from contract to on‑site delivery.
Stay informed about market developments in the metals and industrial sectors (e.g. decarbonisation, circular economy, reshoring, supply chain resilience) to hold credible conversations with clients and identify new revenue opportunities.
Represent Easyfairs professionally at UK Metals Expo, industry events and meetings, acting as a brand ambassador.
Requirements
Minimum 3 years’ B2B sales experience, with a clear track record of meeting or exceeding revenue targets.
Experience in event/exhibition sales selling exhibition space and/or sponsorship for B2B events OR in selling to industrial/manufacturing sectors (e.g. engineering, metals, construction supply chain, industrial technology).
Proven experience in new business development (outbound calling, prospecting, pipeline building).
Experience in account management, including renewals and upselling existing customers.
Confident and professional communication skills, both written and verbal, with the ability to engage senior decision‑makers.
Comfortable selling via phone, video calls and email, as well as in person.
Strong negotiation and closing skills with a consultative, needs‑based approach.
Good organisation and time‑management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
Willingness to travel within the UK for client meetings and to attend UK Metals Expo and selected competitor events.
Experience working with or selling into the metals, engineering, manufacturing, construction or broader industrial sectors.
Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity and automation.
Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance‑driven environment.
Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
Ability to interpret basic market data (competitor analysis, attendee profiles, company news) to identify new opportunities.
Benefits
Birthday Day off
Flexible working as well as hybrid working
Enhanced family pay (maternity & paternity)
Cycle to work scheme
Interest free travel loans
Free online academy to focus on professional development and upskilling
Specialist external performance coach services available to all employees
Employee assistance programme
24/7 access to our virtual GP service
Long service awards
Pension as well as offering salary sacrifice
Life cover
Group income protection
Fully stocked beer & wine fridge in the office
Regular company socials organised throughout the year
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