VIP Acquisition Partnerships and Program Manager at DraftKings leading initiatives to grow the VIP customer base. Collaborating cross-functionally to build standout programs and deliver measurable results.
Responsibilities
Lead the development, execution, and optimization of DraftKings’ VIP Acquisition partnerships portfolio.
Partner with Business Development and Growth Marketing to identify, evaluate, and launch new VIP partnerships.
Build and execute integrated VIP Acquisition initiatives and experiential events that align with strategic goals.
Manage cross-functional collaboration across Player Development, Events, Gifting, Partnerships, Content Operations, and Revenue Operations.
Own budget oversight for all VIP Acquisition initiatives, ensuring alignment to ROI and strategic priorities.
Serve as the primary point of contact for key partners, vendors, and stakeholders across initiatives.
Deliver detailed performance reporting and recommendations to leadership, driving continuous improvement.
Requirements
At least 6 years of experience in Partnerships, Business Development, or a related field.
Bachelor’s Degree in Business, Marketing, or a related discipline (or equivalent experience).
Demonstrated success leading large-scale programs and managing multiple projects at once.
Strong cross-functional communication and stakeholder management skills.
Experience presenting recommendations and performance insights to senior leadership.
A data-informed mindset with strong business judgment and a focus on ROI.
Background in planning and executing events, activations, or experiential campaigns is a plus.
Ability to obtain and maintain required State Gaming Licenses.
Flexibility to travel and work non-standard hours as needed.
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