Associate Director leading customer satisfaction and growth while managing a team of Customer Growth Executives. Driving strategic planning and operational excellence for customer account management.
About the role
- Lifecycle Marketing Manager at DOOR focusing on driving revenue through retention marketing strategies. Leading email campaigns and customer segmentation to enhance engagement and revenue growth.
Responsibilities
- Drive lifecycle marketing programs that maximize revenue and retention across the customer journey from onboarding through loyalty
- Build and optimize automated email campaigns in Customer.io using behavioral triggers and user data to deliver personalized, high-converting communications
- Lead the development of upsells, cross-sells, re-engagement flows, repeat booking nudges, churn prevention, and loyalty rewards
- Create and implement customer segmentation strategies that unlock the highest value cohorts and tailor offers, timing, and content accordingly
- Partner with creative and content teams to produce copy and assets that are both on-brand and performance-optimized
- Run A/B and multivariate tests to improve open rates, click-through rates, and conversions across lifecycle campaigns
- Track and report on lifecycle KPIs including retention, repeat purchase rate, LTV, churn, cohort performance, and campaign-driven revenue
- Collaborate with Product, Engineering, and CX to ensure accurate event tracking, trigger setup, and data flows
- Identify friction in the user journey and drive lifecycle initiatives to reduce churn and unlock under-monetized segments
Requirements
- 3 to 5+ years of lifecycle, CRM, or retention marketing experience in a D2C environment with measurable revenue impact
- Hands-on experience with Customer.io or a comparable platform (Braze, Iterable, Klaviyo) including journey automation and segmentation
- Proven ability to generate revenue and improve retention through targeted email marketing strategies
- Deep understanding of lifecycle metrics and performance optimization techniques including A/B testing, conversion rate analysis, and segmentation
- Strong copywriting instincts and an eye for messaging that converts across different customer segments
- Proficiency in marketing analytics tools including Google Analytics and Excel or Sheets
- Deep expertise using AI tools to maximize efficiency, enhance personalization, and scale lifecycle execution with speed and accuracy
- Ability to operate independently, prioritize effectively, and execute quickly in a fast-moving environment
- Strong cross-functional communicator who can align marketing with product, operations, and support
Benefits
- Employer-sponsored health, dental, vision and life options
- Generous PTO
- Parental Leave
- Flexible Time Off
- Flexible Working Days
- Comprehensive Health Coverage
- Life & AD&D Insurance
- Disability Benefits
- Retirement Planning
- DOOR Equipment Setup
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
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