Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- BD & Marketing Specialist supporting marketing and business development for DLA Piper's Global BD & Marketing Team. Collaborating with team members on initiatives across the Americas and globally.
Responsibilities
- Works closely with our Senior Director of Global BD & Marketing and the respective Marketing Managers and team on strategic client growth projects, pitches/RFPs, content development, experience tracking, directory submissions, events, webinars, and other activities related to demonstrating our expertise to clients.
- The role supports global cross‑border teams and initiatives across the United States, Latin America, and Canada, and may be called upon to assist with other projects as needed.
- Conducts and coordinates research (with firm research/library teams) on clients, experience/capabilities, markets, industry trends, law firm competitors, and other relevant areas, to facilitate cross-border activities, help position the teams, for proposals as needed, and to demonstrate expertise cross-border and within the various markets.
- Assists in developing data-driven solutions and performing analytics to support business development needs.
- Assists in compiling presentations, key metrics, and reports to leadership.
- Works with other CMBD leadership, Directors, and Marketing Managers on other key practice/sector group projects as requested/appropriate.
- Actively participates in lawyer meetings as requested/appropriate.
- Utilizes the Marketing Resource System (MRS) to track all workflow, InterAction for CRM, and Experience Hub for experience reporting.
- Other duties as assigned.
Requirements
- Previous law firm experience is preferred.
- Ideal candidate will be a high-energy, savvy marketing professional, with strong writing and presentation skills, and the ability to multi-task and thrive in a fast-paced setting.
- Strong writing, proofreading and editing skills critical, with a keen attention to detail.
- Communication and data analysis skills, client service orientation, project management, and the ability to generate immediate credibility with firm lawyers are also essential.
- Proficiency with MS Word/Excel/PowerPoint.
- Minimum Education Bachelor's Degree in Marketing, Communications, Business, or related field.
- Minimum Years of Experience 3 years of experience in marketing and/or business development in a professional services environment.
Benefits
- Medical/dental/vision insurance
- 401(k)
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