Performance Marketing Specialist focused on driving digital marketing growth through campaigns and optimizations. Collaborating with a dynamic team in a hybrid workplace to enhance brand visibility and acquisition.
Responsibilities
Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads
Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities
Conduct A/B testing to improve ad creatives, landing pages, and audience targeting
Manage campaign budgets and allocate resources to maximise ROI
Develop and implement SEO strategies to complement paid efforts
Create detailed performance reports with actionable insights for stakeholders
Collaborate with the content and design teams to produce high-converting ad creatives
Stay up-to-date with the latest digital marketing trends, tools, and best practices
Requirements
Bachelor's degree in Marketing, Business, or a related field
2+ years of proven experience in performance marketing or a similar role
Strong analytical skills with a knack for numbers and data interpretation
Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
Hands-on experience with analytical tools such as Google Analytics
Experience with A/B testing and campaign optimization techniques
Strong budget management and ROI analysis skills
Excellent verbal and written communication skills
Knowledge of SEO principles and performance marketing best practices
Senior Paid Search Consultant driving Paid Search strategies for strong brands in Denmark. Planning, optimizing, and executing campaigns in an ambitious performance environment.
Performance Marketing Manager focusing on Amazon for Ecom Brands, an innovative e - commerce startup in Hamburg. Responsible for campaign management and optimization across Europe.
Campaign Manager responsible for executing targeted ABM campaigns in a fast - paced SaaS environment. Collaborating with various teams to drive pipeline growth through strategic campaigns.
Head of Demand Generation leading demand generation strategy and website performance at YOOBIC. Focusing on high - impact leadership and alignment with Sales for measurable business outcomes.
Group Leader overseeing construction projects at Frank Projektpartner. Responsible for project management and team leadership within the building sector in Stockholm.
Intern supporting website management and marketing operations at Macmillan Learning. Assisting with data analytics and content development while gaining exposure to digital marketing.
Performance Marketer leading digital lead generation initiatives for Optiom. Driving qualified leads and optimizing paid media campaigns in the dealer and broker sales funnel.
Freelance Associate Agency Producer handling Paid Social projects for We Are Social, a creative agency focusing on social connections. Collaborating with teams and managing various production tasks.