B2C Local PPC Strategist developing Google and Microsoft Ads campaigns for Disruptive Advertising. Partnering with clients to drive meaningful business results through tailored digital marketing strategies.
Responsibilities
Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
Define, monitor, and analyze trends in clients’ KPIs
Develop paid search strategy based on client-specific goals
Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
Identify, maximize and present new opportunities for client growth
Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
Requirements
2+ years experience in a digital marketing agency
2+ years experience in CRM (Hubspot and Salesforce preferred)
2+ years experience managing LSAs
2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month, ~15+ Google PPC accounts simultaneously, including multi-location businesses
Preferred: experience with home service based businesses
Experience using Call Tracking Metrics, Call Rail, or other Call tracking platforms
Understanding of end-to-end or offline tracking
Experience in project management tools (Asana preferred)
Experience communicating strategy (written and verbal)
Intermediate proficiency in Microsoft or Google Suite
Benefits
Flexible PTO Policy
Medical, Vision, and Dental Insurance
401k with a generous match
Vacation bonus ($500/after 1st year, an addition $250 every year after)
Tuition-free enrollment into Disruptive University
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