Campaign Manager at Hearst Magazines optimizing and managing digital campaigns for iconic media brands. Collaborates with various teams to enhance campaign performance and reporting.
About the role
- Creators Campaign Manager executing influencer marketing campaigns for major brands in the youth digital space. Seeking experience in influencer activations and strong communication skills.
Responsibilities
- Proactively source and curate lists of influencers who align with various client brands and target audiences.
- Craft and send compelling outreach emails and direct messages to potential influencers and talent agents, maintaining detailed outreach logs.
- Engage with influencers and talent agents to secure partnerships that align with campaign goals.
- Act as the campaign manager between the client, the influencers, and internal teams ensuring influencers are booked, contracted, paid and all content goes live in a timely manner.
- Handling day to day client communications, leading kick off calls and weekly calls, presenting end of campaign results.
- Report on activations weekly, build comprehensive end-of-campaign reports, and develop case studies to showcase performance and key learnings.
Requirements
- 3+ years experience running influencer activations for brands and agencies in the marketing space.
- Agency experience preferred.
- Graduate with a BA in Marketing, Communications, Advertising, or a related field.
- Deep interest in influencer marketing, social media, and youth culture, with a strong understanding of digital trends.
- Highly organized, detail-oriented, and able to multitask in a fast-paced environment.
- Excellent written and verbal communication skills, with the ability to craft compelling messages.
- Knowledge of key social platforms, including Instagram, TikTok, and YouTube, and more with an eagerness to stay ahead of emerging trends.
- Proactive mindset with a strong ability to troubleshoot and find solutions.
- Fluency in multiple languages (e.g., Spanish, German, French) is a plus.
Benefits
- 20 days holiday + 10 public holidays + Winter Break.
- Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.
- 30 day sabbatical for employees who have reached 7 years tenure.
- Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA. Also, up to 65% employer contribution for family plans.
- Dental & Vision Plans through MetLife, fully funded for you and your family.
- 401k with Vanguard with SA Safe Harbor contribution up to 4%.
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