Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.
About the role
- Manager, Digital Marketing orchestrating patient engagement via email and in-app channels for Dexcom. Collaborating across teams to enhance patient journeys using data-driven strategies.
Responsibilities
- Support patient-facing email marketing and in-app communications for Dexcom’s G-Series products.
- Build automated email journeys and personalized communications using Salesforce Marketing Cloud to support the patient lifecycle.
- Ideate, plan, and manage new email and digital communications initiatives, collaborating closely with Creative, Product Marketing, and Salesforce IT teams.
- Coordinate and prioritize digital project tasks in Asana to ensure projects are delivered on time and with high quality.
- Collaborate with IT partners through regular weekly meetings to align on priorities, timelines, and technical execution.
- Analyze web and email marketing analytics to identify insights and opportunities for continuous performance improvement.
- Develop testing hypotheses and implement email A/B testing to optimize engagement, conversion, and overall digital effectiveness.
Requirements
- Typically requires a Bachelor’s degree and a minimum of 8-12 years of related experience.
- Hands-on experience building automated journeys using email marketing platforms such as Salesforce Marketing Cloud or Marketo.
- Experience developing personalized email and/or in-app communications within a data-driven marketing environment.
- Proficiency with digital analytics and optimization tools—including Tableau, GA4, Google Tag Manager, and A/B testing platforms such as VWO or Optimizely.
- Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to non-technical stakeholders.
- Experience with project management tools such as Asana or Monday.com.
Benefits
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
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