Senior Manager driving strategies for consumer experience and engagement in retail channels at Coach. Leading marketing and event initiatives to strengthen brand loyalty and community interaction.
About the role
- Strategic Marketing Manager leading B2B marketing strategies for Deutsche Börse Capital & Corporates. Driving campaign initiatives from concept to execution within a global team environment.
Responsibilities
- Develop and implement holistic B2B marketing strategies for the entire Deutsche Börse issuer lifecycle, from attracting pre-IPO candidates to engaging post-IPO companies
- Steer marketing initiatives from concept to completion and ensure close alignment with business owners
- Plan and manage campaign budgets, define clear KPIs for success, and monitor performance through insightful reporting to drive continuous optimization
- Guide the strategic direction and development of our digital presence (e.g. website), plan cross-channel measures, and manage the execution of events and conferences to maximize the reach of our initiatives
- Build and optimize digital customer journeys using targeted SEO, LinkedIn campaigns, and marketing automation to convert prospects into listing leads
- Align all marketing initiatives with business objectives, acting as a strategic partner to the business development teams to drive growth
Requirements
- Completed degree in Economics and Marketing or a comparable qualification
- High resilience, strong team spirit, customer orientation, initiative, creativity, and excellent communication skills
- Knowledge of the European Pre- and Post IPO Market
- Experience in image editing (Adobe Photoshop) and video editing is a plus
- Familiarity with CMS systems and basic HTML knowledge is an advantage
- Fluent in German and English, both written and spoken.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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