Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Senior Manager driving strategies for consumer experience and engagement in retail channels at Coach. Leading marketing and event initiatives to strengthen brand loyalty and community interaction.
Responsibilities
- Develop and execute consumer experience initiatives across retail, outlet, and wholesale channels with a focus on engaging and acquiring Gen Z audiences.
- Drive in-store programs that differentiate Coach in-store and wholesale environments.
- Lead planning and execution of flagship events, Coach Play activations, and new store opening frameworks.
- Oversee coffee shop openings and other experiential concepts that enhance brand storytelling and community engagement.
- Partner with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
- Serve as the primary liaison for wholesale partners, ensuring alignment on customer experience and event strategies.
- Manage co-op marketing programs and budgets to maximize ROI and brand visibility.
- Own and manage the North America co-op budget, ensuring accurate allocation, reporting, and optimization of spend.
- Support the North America store fleet by implementing programs that elevate in-store experiences and operational excellence.
- Collaborate with store leadership to deliver consistent brand standards and innovative consumer touchpoints.
Requirements
- Strategic thinker with a passion for creating engaging, culturally relevant experiences.
- Ability to influence and collaborate across multiple teams and external partners.
- Analytical mindset to measure impact and optimize initiatives.
- Proficiency in Microsoft Office Suite; experience with retail systems and event management tools a plus.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401 (K)
- Paid Paternity and Maternity leave
- Commuter Benefits
- Disability insurance
- Tuition assistance
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