Marketing Specialist coordinating B2B marketing initiatives for Aleph Group across European markets. Engaging local advertiser communities and supporting regional marketing strategy.
About the role
- Marketing Programs Manager overseeing social channels and demand programs at a marketing firm. Responsible for campaign analysis, performance optimization, and cross-functional collaboration.
Responsibilities
- Own and manage social media channels end-to-end (planning, creation, scheduling, publishing)
- Develop and execute content calendars aligned to growth goals, campaigns, and priorities
- Repurpose content across formats (short-form, long-form, visual, webinar, email)
- Support paid media execution, including campaign setup, creative coordination, and tracking
- Assist with webinar production and promotion (registration flows, reminders, follow-ups)
- Support email campaign creation, QA, segmentation, and reporting
- Assist with event marketing support and post-event nurture workflows
- Contribute to newsletter development, scheduling, and ongoing improvements
- Own the AI SDR tool/process and ensure smooth program administration
- Maintain workflows, rules, messaging, sequencing, and lead routing logic
- Monitor performance, deliverability, and response metrics to improve lead engagement
- Collaborate with Sales to ensure AI SDR outreach aligns with pipeline and qualification needs
- Track competitor activity across messaging, positioning, pricing, campaigns, and product updates
- Share insights with Marketing and Sales to support strategy and enablement
- Analyze performance across channels and programs (social, paid, email, webinars, AI SDR)
- Create clear reporting dashboards and summaries for internal stakeholders
- Continuously test and optimize campaigns (messaging, audiences, cadence, creative, conversion paths)
- Build and manage HubSpot workflows, forms, lists, email sends, and automation
- Track performance using HubSpot reporting and lifecycle stage data
- Use Google tools to measure and improve results (Google Analytics, Google Ads, Looker Studio where relevant)
- Ensure accurate campaign tracking (UTMs, attribution hygiene, reporting consistency)
- Success Metrics (Examples)
- Social growth and engagement metrics (reach, clicks, follower growth, CTR)
- Lead volume and quality from paid, email, webinars, and AI SDR workflows
- Campaign contribution to pipeline and influenced revenue
- Reporting consistency and actionable optimization insights
Requirements
- 5+ years in SaaS, B2B software
- Expert with HubSpot (automation, campaigns, reporting, social) and building webinar campaigns in Zoom
- Highly skilled at taking content and converting it into organic social posts. Including building carousels, videos, basic graphics, and other media forms across social outlets
- Strong experience with Google Analytics and performance tracking
- Data-driven mindset. Ability to interpret performance trends and take action
- Excellent written communication and ability to adapt messaging for different audiences
- Experience managing content calendars, freelancers, and multi-format content production
- Highly organized
- Strong written and communication skills
- Proven ability to work cross-functionally
- Ability to thrive in a fast-paced, high-growth environment with autonomy
Benefits
- Competitive salary + performance-based bonus + stock
- Health insurance and 401K
- Unlimited vacation
- Work from home Monday’s & Friday’s; in-office Tuesday-Thursday
- Free lunch Thursday
- A collaborative, supportive team that values creativity, ownership, and innovation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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