Lead the growth strategy for Mother Root, scaling from £7m to £50m via insightful growth systems. Collaborate with a dynamic team to enhance brand presence and market performance.
About the role
- Website Growth Manager at deskbird optimizing web performance and conversion rates for workplace tech. Collaborating with teams to enhance user experiences and drive revenue growth.
Responsibilities
- Own the performance of the website across: Traffic → lead → pipeline conversion, direct and organic channels (core pipeline source).
- Continuously optimize: Conversion rates, user journeys, page performance.
- Ensure the website is: Fast, scalable, and technically sound and structured for conversion, not just information.
- Build & Optimize SMB PLG Conversion Flows, defining value proposition and conversion flows.
- Enable ABM & Mid-Market / Enterprise Conversion through personalized landing pages and account-specific experiences.
- Drive End-to-End Conversion Optimization (CRO) across landing pages, core website pages, forms, and conversion paths.
- Own Website Infrastructure & Technical Execution, managing CMS and integrations.
- Partner with GTM Ops on Data & Funnel Visibility, ensuring accurate tracking and identifying funnel bottlenecks.
- Support Global Demand Gen Execution with campaign landing pages and conversion flows.
Requirements
- 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS.
- Strong hands-on experience with: Website management, conversion rate optimization & A/B testing frameworks.
- Experience working with: Marketing automation / CRM systems & analytics tools (GA, Mixpanel, etc.).
- Strong technical and analytical mindset.
- High ownership, focused on revenue impact, not just UX.
- Bonus Experience with: PLG or self-serve funnels, ABM or personalized web experiences and front-end development (HTML/CSS/JS).
- Experience in multi-region setups.
Benefits
- Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
- Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
- Home office support: Financial contribution to set up a comfortable, productive home office.
- Learning & development: Annual budget for coaching, certifications, and conferences.
- Hub visit: Yearly sponsored trip to one of our hubs.
- Generous annual leave: Plenty of time off to recharge.
- Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Job title
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