Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
About the role
- Senior Manager, Paid Social leading paid social media campaigns across platforms for Dentsu. Managing and mentoring junior team members while engaging clients and providing strategic insights.
Responsibilities
- Plan and activate paid social media campaigns across a multitude of social platforms including Meta, TikTok, and Pinterest
- Manage daily paid social operations including campaign pacing, optimizations, and ad build delegation
- Manage and mentor junior team members. Work directly with client to discuss strategy, planning.
- Present weekly reporting and QBRs to client
- Attend planning meetings with client and provide strategic recommendations.
- Provide POVs both proactively and when requested for strategic testing and alpha opportunities
- Foster collaboration with other channels (such as Search and Display) and partner with Client Services
- Act as primary point of contact for team escalation and participate in daily client communication.
Requirements
- 4+ years of experience in paid social media in an agency or brand side environment
- Previous experience managing direct/dotted-line reports and/or mentoring junior team
- Excellent communication and presentation skills including written and verbal
- Strong analytical skills. Must be able to gather, analyze, summarize, and present data
- Excellent knowledge of the digital media landscape for both branding and product sales campaigns, with preferred experience in retail
- Ability to thrive in a fast-paced, constantly evolving, dynamic environment
- Ability to work independently as well as work in a team in a collaborative, problem-solving environment.
- Expert proficiency in Microsoft Excel (VLookups, Pivot Tables)
- Knowledge of implementing, optimizing and making client recommendations for full-funnel paid social campaigns
- Experience with testing and learning for paid social campaigns
Benefits
- Dentsu complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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