Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
About the role
- Paid Search Strategist driving SEM efforts for transformative digital health brands. Managing campaigns, performing keyword research, and optimizing performance across platforms for various clients.
Responsibilities
- Plan, execute, and optimize campaigns within the Google Suite and Microsoft Ads
- Conduct thorough keyword research to build effective campaigns
- Create compelling ad copy and design effective ad creatives
- Monitor and adjust bid strategies to achieve campaign goals
- Analyze campaign data for performance insights and recommendations
- Continuously test ad variations to improve performance
- Stay updated with industry trends for a competitive edge
- Manage budgets effectively across campaigns
Requirements
- 4 + years of experience with paid media advertising
- Bachelor's degree in Marketing, Advertising, or a related field
- Proven experience as an SEM Specialist with strong PPC campaign track record
- Google Ads and Bing Ads certification preferred
- Proficiency in SEM tools: Google Ads Editor, Google Analytics
- Analytical mindset with strong data analysis skills
- Excellent communication and teamwork skills
- Passion for staying updated on digital marketing trends
Benefits
- Generous health, dental, and vision benefits
- 401K with employer match program
- Generous PTO for all employees
- Opportunities for continuous professional development
- Supportive and productive culture
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