Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
About the role
- Senior Performance Marketing Manager at Bob W driving global performance marketing initiatives across multiple channels. Leading strategy and execution to scale business growth.
Responsibilities
- Plan, execute, and optimise performance marketing campaigns across Meta, Google Ads, LinkedIn, and search channels.
- Own paid media performance end-to-end, managing budgets to maximise ROI and ROAS.
- Use analytics tools (Excel, GA4, Optimyzr, and others) to track performance, revenue, and attribution.
- Turn data into clear insights and recommendations for senior stakeholders.
- Adapt strategies to different markets, audiences, and demand patterns.
- Lead performance marketing initiatives with a high level of independence and accountability.
- Collaborate closely with Brand, Revenue, Distribution, B2B Sales, and Product & Engineering teams.
- Build and evolve performance marketing roadmaps that support long-term growth.
- Continuously test, learn, and improve based on market and industry trends.
Requirements
- Has strong hands-on experience across paid social, search, and performance channels.
- Is highly analytical and confident working with Excel and other data platforms to guide decisions and prove impact.
- Combines strategic thinking with practical, results-focused execution.
- Has proven experience managing budgets and driving efficient growth while maximising ROI.
- Works autonomously, proactively identifying opportunities and solving problems.
- Communicates clearly with stakeholders at all levels, adapting messages to different audiences.
- Stays curious, adaptable, and up to date with digital marketing trends.
- Is results-driven, accountable, and motivated by measurable impact.
- Is fluent in English, with German fluency highly desirable.
Benefits
- Employee stock option plan
- Unlimited holiday policy
- Free nights and generous discounts at Bob W locations
- Voluntary health insurance
- Access to the Oliva mental well-being platform
- Sports compensation
- Development and growth opportunities, including a discretionary learning & development budget
- Regular team events
- A smart, highly motivated team in a multicultural, diverse, and rewarding work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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