Senior Marketing Specialist coordinating proposals and marketing materials for Garney Construction projects. Collaborating with teams to enhance branding and support project pursuits.
About the role
- Senior Marketing Manager leading B2B marketing efforts across Vietnam and Rest of Asia at ELSA. Driving pipeline growth and revenue with a focus on demand generation and AI-enabled marketing strategies.
Responsibilities
- Own the Vietnam and Rest of Asia marketing strategy, aligned with pipeline and revenue goals
- Translate global campaigns into locally effective demand generation programs
- Partner with regional sales leadership on target accounts, campaign priorities, and pipeline growth
- Lead and develop a team of 4 regional marketers
- Establish scalable processes and campaign frameworks to ensure consistent execution and measurable results
- Plan and execute integrated demand generation programs across: Field marketing and regional events, Account-based marketing (ABM), Paid media and digital acquisition, Inbound marketing and content programs, Sales activation and outbound support
- Lead regional field marketing initiatives including industry events, executive roundtables, partner events, and customer meetups
- Own the regional marketing budget
- Track and report on key metrics including marketing-sourced pipeline, influenced revenue, and campaign ROI
Requirements
- 12+ years of B2B marketing experience, ideally in SaaS or enterprise technology across multiple Asian markets
- Proven ability to drive pipeline and revenue through integrated demand generation programs
- Experience leading and developing high-performing marketing teams
- Strong understanding of ABM, digital demand generation, and field marketing
- A systems-thinking mindset with the ability to build scalable marketing programs
- Experience leveraging AI tools and automation to improve productivity and insights
- Familiarity with HubSpot Marketing Hub or similar marketing automation platforms
- Strong analytical and project management skills
- Experience working closely with sales leadership to drive pipeline outcomes
- Fluency in English and Vietnamese.
Benefits
- 12 days Annual leave
- 1 Birthday leave
- 1 Christmas leave
- Premium health insurance (Generali) and annual health check-up to keep you in top shape
- Full social insurance
- Free ELSA Premium courses to polish your language skills
- Annual company trips and quarterly happy hours work hard, play hard!
Job title
Job type
Experience level
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Not specified
Degree requirement
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