Marketing Liaison managing relationships with healthcare referral sources in a nurse - driven organization. Ensuring smooth transitions from hospital to home with a focus on patient care and satisfaction.
About the role
- Lifecycle & Retention Marketing Manager at Pulsetto driving customer revenue and retention. Architecting data-driven lifecycle strategies and optimizing omni-channel customer journeys.
Responsibilities
- Own and improve CLTV, ARPU, retention, and engagement metrics
- Take ownership of lifecycle channels (email, SMS, push, in-app, subscriptions, outbound)
- Build and continuously optimize a unified omni-channel customer journey
- Design and scale onboarding, retention, churn prevention, and win-back systems
- Identify and execute pricing, loyalty, and cancellation flow optimizations
- Run structured A/B testing and cohort analysis with statistical rigor
- Build business cases and forecast lifecycle-driven revenue growth
- Align Marketing, Product, App, and Finance around retention strategy
Requirements
- 4+ years in lifecycle, retention, subscription, or customer value roles
- Proven track record improving CLTV, ARPU, or retention in a measurable way
- Advanced data literacy — segmentation, churn prediction, uplift modeling, forecasting
- Deep understanding of subscription economics and pricing mechanics
- Experience managing complex multi-channel lifecycle programs
- Ability to translate raw data into executive-ready commercial narratives
- Strong ownership mindset and comfort in high-accountability environments
- Player-coach mentality — strategic thinker who is not afraid to execute hands-on
Benefits
- Hybrid work model – 3 days in the office (Vilnius) or fully remote if based elsewhere
- Full ownership of a core revenue function with measurable business impact
- High autonomy to design and build scalable lifecycle systems
- Opportunity to grow into a team lead role overseeing Engagement and Monetization
- Access to cross-functional support from Marketing, Product, Data, App, and Finance
- An ambitious environment where performance and ownership matter
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