Marketing Intern supporting brand management and execution of marketing plans for alcohol brands. Working closely with marketing managers and brand managers in the alcohol team.
About the role
- Data Analyst joining Keyrus to work with global customers on actionable data insights for retail. Analyzing and segmenting customer data in AWS environments for effective marketing campaigns.
Responsibilities
- Depurar, unificar y preparar datos de clientes provenientes de múltiples fuentes.
- Construir y optimizar queries en Amazon Redshift y Salesforce Marketing Cloud para análisis descriptivos y segmentación accionable.
- Analizar el comportamiento de consumo para identificar nichos, patrones de recurrencia y oportunidades de crecimiento , combinando variables transaccionales, digitales y de contacto.
- Definir y mantener segmentos accionables orientados a objetivos concretos de negocio (conversión, frecuencia, retención, migración a canales digitales/online), listos para ser activados en campañas omnicanal.
- Traducir objetivos de negocio en reglas claras de segmentación y un catálogo de audiencias (definición, criterios, exclusiones, ventanas de tiempo, refresh).
- Apoyar la implementación de audiencias trabajando de la mano con el funcional de Salesforce Marketing Cloud (alineación de lógica, disponibilidad de data, y criterios de activación).
- Medir y evaluar el impacto de campañas y experimentos (p. ej., uplift, incrementalidad, migración a online), transformando resultados en decisiones de optimización y escalamiento.
- Documentar hallazgos, criterios de audiencias y recomendaciones para dar continuidad y escalabilidad al modelo.
Requirements
- Profesional en Ingeniería, Economía, Administración, Estadística o afines.
- 2 a 4 años de experiencia en analítica de datos, segmentación o inteligencia de negocio.
- Experiencia en segmentación de clientes / audiencias CRM (idealmente para marketing automation).
- Experiencia en entorno AWS.
- Manejo avanzado de SQL.
- Experiencia trabajando con Amazon Redshift
- Manejo de Excel a nivel intermedio-avanzado.
- Experiencia en análisis descriptivo y segmentación de clientes.
- Experiencia integrando y trabajando con múltiples fuentes de datos (transaccionales, digitales, contacto/canales).
- Disponibilidad inmediata o en corto tiempo.
Benefits
- Ambiente retador
- Tecnologías de punta
- Múltiples oportunidades de crecimiento profesional
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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