Hybrid SEO/GEO Marketing Manager

at Datasite

• Job title: SEO/GEO Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $99,000 - $172,700 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Minneapolis, United States

About the role

• SEO/GEO Marketing Manager leading SEO, GEO and digital content strategies at Datasite. Responsible for optimizing visibility across search engines and AI platforms to drive organic growth.

Responsibilities

• Develop and execute an integrated organic strategy encompassing traditional SEO and international GEO, and AEO strategies to improve visibility in AI assistants and LLMs.
• Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions.
• Create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content.
• Partner with the Web Development Manager to deploy structured data markup (FAQ schema, HowTo schema, knowledge graph metadata), ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate).
• Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models.
• Lead GEO strategy across priority markets, ensuring localization practices (hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy.
• Track organic search performance (rankings, CTR, traffic), LLM visibility metrics (e.g., referenced queries, position in AI response testing), and conversion KPIs. Use tools such as GA4, Search Console, SEMrush, and AI response benchmarking platforms.
• Work with content marketers, digital, product marketing, and thought leadership teams to align organic strategies with go-to-market priorities and significant content moments (e.g., Deal Drivers, product releases, expert content).
• Proactively test Datasite visibility within AI assistants (ChatGPT, Gemini, Copilot, Perplexity), tracking improvements and leading experimentation.
• Educate the marketing team on AEO best practices and evolving AI trends in digital discovery.

Requirements

• 8+ years of digital marketing experience with deep expertise in SEO and organic growth strategy.
• Proven track record in increasing organic traffic and conversion for B2B (ideally SaaS or technology).
• Strong understanding of GEO optimization, structured data, and entity-based search tactics.
• Experience designing or optimizing content specifically for AI/LLM discoverability or answer engines.
• Strong content creation skills with the ability to write and edit high-quality pieces aligned to both user and machine-readable formats.
• Analytical skills using GA4, Search Console, and SEO platforms (Ahrefs, SEMrush, etc.).
• Technical understanding of HTML, metadata, and on-page optimization enough to brief developers.
• Highly collaborative, hands-on mindset, capable of juggling strategic planning and execution.
• Preferred Experience with AEO and visibility strategies in LLM platforms (ChatGPT, Gemini, Copilot, Perplexity).
• Background in M&A, financial technology, or transaction lifecycle content.
• Familiarity with LLM prompt engineering concepts or entity-based UX optimization.
• Understanding of content distribution strategies to feed AI knowledge (e.g., public knowledge graphs, structured publishing, AI indexing enablement).
• Knowledge of CRO and high-intent conversion strategies for organic landing pages.
• Certifications in SEO, analytics, or AI-related marketing methodologies.

Benefits

• health insurance (medical, dental, vision)
• a retirement savings plan
• paid time off
• other employee benefits