HCP Marketing Manager developing strategies and tactics for cancer detection and treatment marketing initiatives. Collaborating with sales teams to enhance health care professional engagement and effectiveness.
About the role
- Marketing Analyst overseeing strategic planning and execution of 360 marketing campaigns for a leading health network. Collaborating with commercial and medical teams to ensure alignment with business objectives.
Responsibilities
- Planning Management: Lead end-to-end marketing planning, ensuring brand consistency across all touchpoints.
- 360º Execution: Coordinate and/or directly execute events and sponsorships, digital content strategy, CRM journeys, and paid media campaigns.
- Product Launches: Develop and implement communication plans for new products, defining channels, KPIs and core narratives.
- Strategic Liaison: Act as a facilitator between Commercial and Medical teams, translating technical needs into effective marketing campaigns.
- Data Analysis: Continuously monitor results, using data to optimize campaigns in real time and report performance to management.
Requirements
- Solid Experience: Proven background in planning and executing 360 marketing campaigns.
- Data-Driven Mindset: Analytical ability to interpret metrics and turn numbers into action plans.
- Senior Profile: Autonomy in decision-making, ownership/accountability, and excellent communication to work with diverse stakeholders.
- Tools: Proficiency with Microsoft Office (especially Excel for analysis and PowerPoint for plan presentations).
- Preferred:
- Prior experience in the healthcare, pharmaceutical or related sectors (due to interaction with the medical team).
- Education and/or experience in healthcare and marketing.
Benefits
- Meals: Meal voucher/food voucher or an on-site cafeteria (depending on location);
- Health: Health insurance and life insurance;
- Career Development: Dasa University, Development and Career Cycles, Technology/PMAX Academies, and the Crescer (Grow) program within Dasa;
- Other: Transportation voucher and performance bonus (PPR).
- Exclusive to Dasa – Health Program built around five pillars:
- Spiritual: Yoga;
- Physical: TotalPass, primary care clinic, discounts on exams and vaccinations;
- Intellectual: Dasa University;
- Relational: UAU benefits club and SESC benefits;
- Emotional: Telepsychology.
- *Benefits may vary depending on the job location and brand.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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