Director of Urgent Care leading innovation in urgent care centers for Western Health in Bacchus Marsh. Responsible for guiding a team to enhance healthcare delivery in the community.
About the role
- Creative leader with expertise in digital ads and strategies at Darkroom. Leading creative projects focusing on performance media across various platforms.
Responsibilities
- Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
- Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
- Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
- Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
- Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
- Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
Requirements
- 3+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics. If you have not made any short-form video or driven creative strategy on Meta, this role is not for you.
- A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics. Examples of what you did to impact metrics like hold rate or CTR. Evidence of strong creative diversity that includes both highly designed and low-fidelity creative.
- You can storyboard, cut, and ship ads. You can jump into Figma to fix hierarchy and pacing, and into Photoshop or Illustrator to polish assets. Strategy-only folks will not be a fit.
- You speak in hooks, angles, and metrics. You know thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and you use them to decide what to test next.
- You already use tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume. You have shipped ads with AI-assisted elements, not just experiments.
- You’re an excellent communicator, both in writing and when presenting to clients. You give crisp, actionable feedback to designers and editors and know how to navigate pushback from clients.
- You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.
- Deep in Figma including Auto Layout, Components, and handoff. Strong in Adobe Creative Suite.
Benefits
- Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
- Health & Wellness: Company-sponsored medical, dental, and vision coverage.
- Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
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