Product Marketing Manager shaping communications and strategies for Danfoss in data centers. Leading marketing programs and initiatives to enhance customer engagement and drive sales growth.
Responsibilities
Develop and execute messaging strategies that highlight Danfoss’ leadership and innovation in the data center US market.
Lead global and regional marketing programs, including trade shows, Tech Days, and online campaigns, to drive awareness and organic sales.
Collaborate with product management to create robust value propositions and communicate them effectively to target audiences.
Create marketing materials such as product literature, promotional tools, launch content, and digital assets in partnership with central communications and external agencies.
Support sales and customer engagement by leveraging marketing programs, conducting customer meetings, and providing training.
Monitor competitive intelligence to identify market trends, threats, and opportunities.
Requirements
Experience: 8–10 years in industrial manufacturing or marketing, preferably with a background in the data center industry.
Education: Bachelor’s degree in Business Administration, Marketing, Engineering, or related field (MBA or Master’s preferred).
Mindset: Action-oriented, service-focused, collaborative, and results-driven, with a strong customer relationship orientation and business acumen.
Skills: Strong expertise in communications and online marketing. Proven ability to prepare and execute marketing plans. Proficiency with BI tools (Qlikview, Mosaic/Power BI) and Microsoft Office. Excellent English communication skills (written and verbal). Ability to create creative messaging and visual presentations.
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