Product Manager responsible for driving growth in Clinical Chemistry and Immunoassay solutions across the APAC region. Collaborating with sales and customers to implement effective marketing strategies.
Responsibilities
Responsible for achievement of sales targets and drives continuous growth by establishing and executing strong marketing strategies for the CCIA product business
Design and execute APAC marketing plans for Clinical Chemistry and Immunoassay, aligned with global BU/product marketing strategies
Manage budgets; track sales, market share, and ASP performance; implement pricing, promotions, targeting, and segmentation to meet commercial targets
Lead launches (instruments, assays, software) and drive continuous improvement through product feedback and enhancement recommendations
Conduct market research, VoC, and competitive analysis; identify opportunities; develop sales enablement tools to counter competitor activity
Build and maintain strong relationships with customers and Key Experts through CMEs, hospital-based programs, product evaluations, publications support, and roundtable discussions
Deliver structured product training to internal teams and external clients to elevate technical and commercial readiness
Identify new business opportunities and develop business cases for prioritization
Review and analyze sales, unit, and ASP data to monitor achievements and uncover account/territory opportunities
Requirements
10+ years total experience; more than 5 years in IVD sales/marketing
More than 3 years hands-on experience with Clinical Chemistry and/or Immunoassay (product management, applications, or sales)
M.Sc./B.Sc. in Life Sciences or related field; MBA preferred
Demonstrated ability to build country-level playbooks and adapt strategies to local regulatory and channel dynamics
Track record of building and maintaining monthly/quarterly/annual forecasts with ≤10% variance vs. actuals
Established relationships with Key Experts or strategic clinical customers, evidenced by joint programs (CMEs, HBP, evaluations, publications)
Experience leading cross-functional initiatives (sales, applications, service, L&D, regulatory) to resolve critical product issues
People leader experience, with ability to spot, hire, motivate, retain and build diverse teams
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