Content Planning Lead managing the Public Website plan for Lloyds Banking Group. Emphasizing on digital marketing and customer engagement through strategic content planning.
About the role
- Content Management Specialist for CYBEX managing content operations and ensuring accurate, optimized product pages. Collaborating on eCommerce strategies while adhering to brand guidelines in a dynamic environment.
Responsibilities
- Manage day-to-day content operations, including maintenance of PDPs, PLPs, and CLPs for new and existing products, ensuring content is accurate, current, and optimized for search engines
- Maintain consistent formatting and adherence to brand guidelines across all product and landing pages
- Conduct regular audits of product pages to identify and correct inconsistencies or errors
- Support the integration of new products on our US and Canadian websites, including new product launch setup and ongoing website maintenance
- Collaborate with product teams to collect and organize product information, including product data, titles, pricing, descriptions, specifications, images, videos, and other assets
- Assist with global website maintenance as needed, ensuring seamless integration and consistency across regional sites
- Support the development and execution of eCommerce marketing campaigns and promotions
- Keep up-to-date with eCommerce trends, best practices, and platform updates
Requirements
- Associate degree or equivalent in marketing, business, or a related field
- Some related experience in eCommerce, digital marketing, or a related discipline (internships or entry-level positions accepted)
- Basic understanding of eCommerce platforms and content management systems; experience with a PIM system is a plus
- Excellent communication skills with native-level English proficiency; Canadian French or Mexican Spanish is a plus
- Strong organizational and multitasking abilities, with solid project management skills and a structured, deadline-driven approach
- Experience with QA processes for digital content and strong attention to detail to catch errors prior to go-live
- Ability to work collaboratively in a team environment and support cross-functional teams
Benefits
- Generous annual leave
- Employee discounts on products
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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