Marketing Referent Content & Online role focusing on content strategy and online presence at Mercoline GmbH within a dynamic SAP environment.
About the role
- Inbound Content Marketing Manager turning Softchoice's website into an inbound marketing engine. Collaborating across teams to optimize content for SEO and audience engagement.
Responsibilities
- Own the “Always-On” Inbound Marketing Content Engine
- Execute the inbound content strategy across Softchoice.com, ensuring content supports SEO efforts, audience engagement, and conversion of unknown users.
- Drive the alignment and bridging of content and messaging that appears on Softchoice.com and our Advanced Technology Center (ATC) instance.
- For key top of funnel assets, lead the drive for organic visibility through SEO and organic social channel execution, supporting ongoing audience engagement
- Maintain and evolve our “always-on” inbound engine, ensuring content remains relevant, high-quality, and aligns to our audience challenges and needs.
- Optimize page layouts, messaging, call to actions, and user flows to encourage deeper exploration, time on site, and conversion.
- Provide recommendations on content and layout updates consistent with industry trends
- Analyze and measure web behavior and engagement to inform ongoing optimization efforts.
- Reduce content bloat through ongoing audits, consolidation, and rationalization to ensure only high-quality, relevant, and up-to-date content remains
- Maintain a web content governance framework, including review cycles, stakeholder alignment, content quality checks, and SEO oversight
- Implement and optimize an SEO strategy and framework working with SEO subject matter experts across marketing teams
- Partner with the extended marketing team to support trigger-based engagements opportunities across customer journey paths.
Requirements
- 7-9 years’ relevant and progressively senior experience
- Demonstrated success in a similar role, in a similar context (e.g., technology consulting or professional services)
- Experience operating within an enterprise-grade CMS
- Thorough understanding of SEO best practices and experience implementing them
- Strong, detail-oriented writer with experience writing for web and understanding writing and editing consistent with a brand’s voice and tone
- Excellent organizational, interpersonal and persuasion skills
- Ability to effectively prioritize and manage tasks
- Post-secondary education in a marketing, business or writing discipline or equivalent experience
Benefits
- Medical and Dental Care
- Employee & Family Assistance Program
- RRSP/DPSP Retirement Savings Plan with Company Matching
- Life and Disability Insurance
- Vacation and Sick Leave
- Holidays
- Parental Leave
- Volunteer Days
- Bereavement Leave
- Employee Discount Program
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