Inbound Content Marketing Manager turning Softchoice's website into an inbound marketing engine. Collaborating across teams to optimize content for SEO and audience engagement.
About the role
- Marketing Referent Content & Online role focusing on content strategy and online presence at Mercoline GmbH within a dynamic SAP environment.
Responsibilities
- Joint planning of the content strategy and its implementation (blog, white papers, case studies, webinars)
- Creation and maintenance of engaging content for our digital channels, including website, blogs and social media
- Operational implementation and optimization of content, email and event activities based on relevant KPIs
- Responsibility for website content and on-page SEO, as well as creation and optimization of landing pages
- Management of the content plan, including for social media and the website
- Management of the social media channels
- Close collaboration with internal teams to ensure a consistent brand message
- Responsibility for maintaining and further developing our online presence
Requirements
- Completed degree in Marketing, Communications or a comparable qualification
- Experience in content marketing, online marketing or editorial work
- Ideally, experience in an SAP or ERP environment
- Very good text and storytelling skills
- Very good command of German and English, both written and spoken
- Good understanding of digital marketing channels, SEO and content formats
- Experience with CMS systems (e.g. WordPress) and common marketing tools
- Structured, independent and creative way of working
Benefits
- Positive working environment
- Open and cooperative corporate culture
- Atmosphere of trust
- Flat hierarchies
- Short decision-making paths
- Individual training and development opportunities
- Varied and interesting tasks
- Flexible working hours
- Modern workplace with ergonomic chairs and height-adjustable desks
- Comprehensive social benefits
- Company pension plan
- Company bike leasing (JobRad)
- Corporate Benefits
- Regular company events
- Option for mobile/remote working
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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