Hybrid Marketing Specialist – Content Team

Posted 4 hours ago

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About the role

  • Marketing Specialist providing content strategy and marketing support for Cushman & Wakefield in commercial real estate. Collaborating with teams to create compelling content and innovative marketing campaigns.

Responsibilities

  • Partner with business lines and marketing partners—across geographies and real estate product types—to understand and execute the key content marketing initiatives that support growth priorities.
  • Research and identify viral and emerging marketing and social media trends that can be integrated into marketing deliverables and campaigns for CRE occupiers and investors.
  • Develop a calendar of pro-active marketing themes that can be utilized to develop relevant and timely property marketing campaigns.
  • Organize and develop social media strategies for Property Marketing’s external marketing efforts.
  • Write and/or edit and creative brief copy for deliverables that include Brochures, web, social media, email, signage, direct mail, video, property events, and more
  • Assist with administrative tasks related to invoicing for revenue generating marketing services, including processing of invoices and client follow-ups on outstanding payments.
  • Translate complex ideas and data into organized, easily accessible commercial insights
  • Represent Cushman & Wakefield’s voice, tone, organization, house style, themes, point of view through a variety of formats—short form and long form thought leadership, blogs, scripts, web copy, sales enablement collateral and more
  • Work in a collaborative environment of other writers, marketers/creatives and sales professionals to develop and test ideas

Requirements

  • Bachelor's degree
  • 3-4+ years of experience writing, content creation or social media marketing
  • Experience within real estate, architecture, commercial construction or related field preferred
  • Ability to independently achieve successful outcomes on all activities with minimal supervision
  • Excellent written, oral communication skills and problem-solving skills
  • Ability to perform administrative tasks, as it relates to basic finance and invoicing
  • Proven ability to work across different audiences, personalities and experience levels.
  • Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
  • Self-motivated but works well in group environment

Benefits

  • health, vision, and dental insurance
  • flexible spending accounts
  • health savings accounts
  • retirement savings plans
  • life, and disability insurance programs
  • paid and unpaid time away from work

Job title

Marketing Specialist – Content Team

Job type

Experience level

Mid levelSenior

Salary

$63,750 - $75,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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