Strategic Account Manager responsible for guiding media strategies and performance at CVS Media Exchange. Leading campaign execution, analysis, and client engagement to drive revenue growth and satisfaction.
Responsibilities
Develop annual brand and media strategies aligned with advertiser goals and growth objectives
Create campaign strategies and audience targeting recommendations tailored to brand and product lines
Build strategic supplier growth proposals based on a deep understanding of supplier business goals and marketing objectives
Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions
Maintain strong relationships with clients, managing day-to-day business and identifying opportunities to drive incremental revenue
Educate advertisers on performance metrics, insights, and optimization strategies to improve results
Lead campaign kick-offs, manage briefs, and confirm media planning details
Oversee campaign performance in collaboration with internal teams
Monitor campaign performance using KPIs and data-driven insights to optimize outcomes
Perform in-depth data analysis to deliver actionable insights and recommendations for short- and long-term media strategies
Collaborate with Insights and Strategy team to ensure reporting accuracy
Work closely with sales, merchandising, and internal teams to drive strong results and advertiser satisfaction
Partner with campaign management, I&S, and billing teams to ensure seamless execution and accurate delivery
Support monthly billing processes and maintain Salesforce updates for campaign tracking
Requirements
4+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred)
Proven ability to lead day-to-day client relationships and collaborate cross-functionally with internal teams to meet supplier needs
Experience developing media plan recommendations aligned with advertiser goals and performance objectives
Strong follow-through and accountability, ensuring seamless coordination across teams and timely execution of deliverables
Familiarity with advertising analytics, data platforms, and DMP technologies, paired with strong analytical and problem-solving capabilities
Resourceful and adaptable in navigating a large organization while thriving in a nimble, fast-moving environment
A collaborative team player with a proactive mindset and a willingness to contribute as a key individual contributor
Excellent written and verbal communication skills, including the ability to present clearly and effectively to internal stakeholders and external partners
Confident in escalating and presenting key issues to leadership with clarity and strategic insight
Strategic thinker with the ability to influence supplier investment and drive growth through CMX media solutions
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
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