Content & Analytics Execution Lead operationalizing banking processes for Truist's Commercial Banking. Collaborating with teams to improve client and teammate experience while mitigating risks.
About the role
- Senior Content Marketing position leading a team to create TikTok content for major brands. Focused on strategic planning, client management, and performance analysis in a hybrid work environment.
Responsibilities
- Lead, mentor, and supervise Content Executives to ensure strong content planning and client management.
- Provide creative guidance, review storyboards, and ensure all concepts align with brand goals and TikTok best practices.
- Monitor and analyze campaign performance, prepare reports, and provide actionable recommendations for improvement.
- Develop content frameworks, campaign angles, and storytelling directions tailored for TikTok.
- Act as a senior point of contact for key clients; join client calls, briefings, and reviews.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Media, or related field.
- 3–5 years of experience in content planning, social media strategy, or TikTok content creation.
- Experience managing a team is strongly preferred.
- Strong understanding of TikTok content formats, trends, and influencer/KOL landscape.
- Excellent communication skills with the ability to present ideas clearly and professionally.
- Highly organized, with strong project management and time management skills.
- Ability to handle multiple clients and fast-paced workflows.
- Creative mindset with strong attention to detail and quality.
Benefits
- Health, Life, Dental insurance
- Hybrid working environment (One day a week Work-from-Home)
- 16 days of Annual Leave
- 3 days of Business Leave to ensure time for rest and personal commitments.
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