Digital Marketing Account Manager at Caterpillar leading dealer onboarding and digital marketing initiatives. Driving campaign performance and managing relationships with dealers for project success.
About the role
- Digital Marketing Senior Specialist managing digital media campaigns for Cox Automotive products. Responsible for campaign management and optimization across various digital platforms.
Responsibilities
- Performing daily campaign management of digital advertising (Meta, Google DV360, YouTube, Amazon, Pinterest) for Cox Automotive related properties and our clients.
- This includes direct campaign optimizations, creative asset retrieval & creation, platform troubleshooting, budget management, & maintaining campaign performance against target KPI’s (key performance indicators).
- Interact daily with internal & external teams including but not limited to media agencies, advertisers, sales, and platform vendors.
- Workstreams include creative asset management, campaign optimizations, performance reporting, process issues & troubleshooting, etc.
- Delivers comprehensive performance reporting and ad hoc analyses for clients, evaluates campaign delivery, and provides strategic insights to leadership.
- Represent Cox Automotive Marketing in client meetings, either in-person or remote.
- Maintain strong working relationships with the various internal stakeholders including client services, ad product, analytics and operations teams, keeping them appraised of any issues or anomalies that impacts the larger business.
Requirements
- Bachelor’s degree in related discipline and 4 years’ experience with online media buying, campaign management, & ad trafficking experience using various ad platforms (eg – Meta, Google DV360, YouTube, Amazon, Pinterest).
- The right candidate could also have a different combination, such as a master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field.
- Demonstrated experience with digital media concepts, metrics (CPMs, CPCs, CPA, ROAS/ROI, VCR), and media types including social, display, and video.
- Proficient in working with online creative formats (HTML, Java, rich media) and ad tags, pixel creation, and implementation.
- Strong understanding of backend ad server frameworks, algorithms, and 3rd/4th party platforms (DCM, FlashTalking, Innovid), including troubleshooting and quality assurance.
- Familiarity with data analytics and measurement partners such as IAS and DoubleVerify.
- Proven expertise in media buying, ad trafficking, and bid management environments including programmatic buying.
- Experience working with national brands and managing large-scale budgets (minimum $100k/month).
- Skilled in presenting campaign data and performance insights to internal account teams and client partners.
- Advanced fluency in mathematical concepts relevant to media planning and purchasing.
- Effective communicator with strong verbal and written skills across all organizational levels.
- Proficient in Microsoft Outlook, Teams, Excel, Word, OneDrive, and PowerPoint.
- Excellent project management, organization, customer service, and problem-solving skills.
- Proven ability to identify and analyze data trends, communicate results, and adapt quickly to new concepts and procedures.
- Comfortable in fast-paced, evolving environments with growing responsibilities.
- Strong attention to detail and ability to manage multiple projects under tight deadlines.
Benefits
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Senior Associate analyzing complex marketing technology challenges at PwC. Leading teams, mentoring junior staff, and delivering strategies in a collaborative environment.
Manager leading design, architecture, and implementation of enterprise marketing technology ecosystems at PwC. Supervising teams and managing client service accounts for innovative solutions.
Digital Marketing Strategist leading paid media strategies and influencer campaigns for Affinity groups. Requires 5+ years in performance marketing and a results - oriented approach.
TH
Internship in Online Marketing & Media Design at an innovative MedTech startup in Berlin. Focused on creative marketing strategies and hands - on experience in a startup environment.
Online Marketing Manager leading B2B multichannel strategies from awareness to conversion. Collaborating with teams to manage budgets and optimize performance metrics.
Marketing Consultant executing comprehensive digital marketing strategies and supporting LPL Financial advisors. Collaborating on content, performance measures, and client engagement in a dynamic environment.
Junior Performance & Digital Marketing Analyst intern optimizing digital campaigns for Ingersoll Rand. Engaging in market analysis and supporting product team initiatives.
Intern supporting digital marketing analysis and campaign optimization in a collaborative environment at Ingersoll Rand. Contributing to dashboards, reports, and performance insights.
Content & Digital Marketing Specialist responsible for SEO - friendly content and digital marketing support for Ideal Siding. Collaborating with teams to optimize web presence and ensure brand consistency.