Manager of Integrated Marketing working within CBS Stations’ Sales Marketing team. Supporting integrated marketing strategies and client engagement efforts for unique sponsorship opportunities.
About the role
- Senior Manager of Japan Marketing overseeing regional marketing initiatives at Coupa. Collaborating with sales and partners to develop strategies and host impactful events.
Responsibilities
- Work closely with sales leaders and partners to define a region-specific marketing plan that supports targeting key accounts.
- Plan, and host online and in-person events to create new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships.
- Manage and partner with our ADR team to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up to increase conversion rates from lead to opportunity.
- Partner with marketing operations to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails.
- Be the lead for our flagship event, Coupa Inspire Tokyo 2026.
- Work closely with the integrated marketing managers to ensure consistency with strategic GTM themes and campaigns as well as PR and Media.
- Support various other marketing channel engagement projects to drive pipeline and revenue for the field team.
- Be hands-on with related functions, including Customer Marketing, Content & Channel.
Requirements
- BA/BS or equivalent working experience
- Minimum 7 years of experience as a Regional Marketing Manager
- Experience with organizing events at both small and large scales.
- Excellent project management skills
- Strong communicator and creative thinker - collaborative
- Proficient in Salesforce and marketing automation tools (preferably Marketo)
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Ability to juggle multiple tasks & wear multiple hats
- Confident on a tradeshow booth to assist in our Product pitch
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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