Design and execute relevant and impactful multichannel marketing campaigns (email marketing, social media, content promotion, etc.).
Monitor campaign performance and optimize actions based on results.
Plan, coordinate, and execute both digital and in-person events such as user clubs, webinars, trade shows, and partner events to attract new prospects and retain existing customers.
Lead SEO/SEM/GEO and backlinking initiatives to improve website visibility and search performance.
Work closely with the sales and customer success teams to identify and engage key customers and prospects.
Collaborate on various marketing projects as needed with the U.S.-based marketing teams.** Develop an in-depth understanding of customer needs and market dynamics to tailor marketing actions accordingly.
Monitor market trends, customer insights, and competitive developments.
Recommend areas for improvement and propose new marketing initiatives.
Requirements
**You’ll need to have:**
Approximately 3+ years of relevant experience in B2B (Business-to-business) marketing, preferably working within the Software-as-a-Service (SaaS) space, Financial Technology (fintech) industry, or similar.
Relevant business degree (Bac+5) or comparable education and experience
Written and verbal language fluency - proficient in both French and English
Demonstrable experience producing creative, high-quality work, with a keen eye for detail.
Excellent time management, accountability, and organizational skills, with the ability to effectively manage multiple tasks and meet deadlines.
Exceptional learning aptitude with an inherent sense of curiosity, and initiative to continuously improve and embrace evolving industry and marketing technologies across the B2B and AI spectrum.
Passion for marketing, social media, and event coordination.
*(We want to make sure you’re set up to succeed, and we view these as the critical skills you’ll need to achieve great things at Corcentric!) *
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