Senior Marketing Executive focusing on outside sales for Labcorp Diagnostics in Northern Louisiana. Driving new business growth and building client relationships in healthcare.
About the role
- Director of Lifecycle Marketing overseeing customer journey strategy at Constant Contact. Leading cross-channel lifecycle programs to maximize Customer Lifetime Value (CLV) across global markets.
Responsibilities
- Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos
- Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages
- Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success
- Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance, conversion rates, and CLV
- Serve as the strategic partner to Product, Data Science, and Sales teams to embed personalized marketing efforts into the core product experience
- Define and manage mission-critical KPIs (e.g., Conversion Rate, CAC, CLV, Churn) and present actionable insights to executive leadership
- Recruit, mentor, and develop a high-performing team of lifecycle and growth marketers
Requirements
- 10+ years of progressive marketing experience
- Minimum of 5+ years in a senior lifecycle or growth leadership role within a large-scale SaaS or subscription-based business
- Demonstrated history of successfully building and scaling lifecycle programs that delivered significant, quantifiable growth in customer acquisition and retention
- Deep, hands-on expertise across omnichannel platforms (email, in-app, push, SMS)
- Strong preference for experience integrating AI/ML tools and paid media
- Expert-level proficiency with leading Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems
- Exceptional analytical skills; ability to derive strategic, actionable insights from complex large datasets
- Proven ability to influence and align senior cross-functional leaders toward a shared customer vision
- Bachelor's degree in a quantitative or business-related field required; MBA or Master's degree preferred
Benefits
- Health and welfare benefits including paid leave
- Generous paid time off policy
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Senior Marketing Executive focusing on conversion optimisation for subscription acquisition at Telegraph Media Group. Collaborating with teams to analyze data and drive growth in a fast - paced environment.
Vice President of Marketing & Communications leads global marketing strategy at Euromonitor, guiding business decisions and team performance across marketing, communications, and events.
Industry Marketing Director driving strategy and thought leadership to grow Intapp's Legal business. Partnering with cross - functional teams and presenting to clients/prospects at industry conferences.
Marketing Executive supporting customer engagement and campaigns at ShopBack. Collaborating with teams to drive user engagement in a fast - paced environment.
Leading global marketing communications for the nuclear sector at AtkinsRéalis. Developing integrated marketing strategies, managing campaigns, and collaborating with stakeholders to support business objectives.
Head of Marketing leading strategic marketing initiatives for HVAC sector. Overseeing brand awareness, product positioning, and customer engagement in the UK and Ireland.
Director of Marketing responsible for marketing strategy and execution at Hydra Host, building AI infrastructure. Focused on sales growth, visibility, and brand awareness.
CMO Business Partner Lead orchestrating CMO capabilities for EMCO in LATAM. Maximizing business outcomes and customer experience through strategic partnership and marketing excellence.
Content Marketing Executive responsible for content creation and strategy at Enterprise Bot, a leading AI automation provider. Focused on writing for diverse audiences and driving engagement through innovative content formats.