Hybrid Director, Paid Media – US & International

at Constant Contact

• Job title: Director, Paid Media – US & International
• Job type: Full Time
• Experience level: Lead
• Salary: $151,200 - $189,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Boston, United States

About the role

• Director, Paid Media leading performance-focused paid media strategy at Constant Contact across US and international markets. Driving efficient customer acquisition and measurable growth through strategic planning and cross-functional leadership.

Responsibilities

• Own the paid media strategy across US and International, aligned to company growth priorities and segment needs (SMB single-seat and growing multi-seat segments).
• Translate growth priorities into channel plans, budget allocation, forecasting, and pacing guardrails.
• Define and enforce execution standards for account structure, optimisation approach, testing cadence, and measurement hygiene across channels.
• Partner with Centres of Excellence (Brand, Creative, SEO, Sites, Analytics and Operations, Product Marketing, CLM, Corporate Comms) to ensure paid plans integrate with priorities, creative systems, and measurement.
• Lead weekly and monthly business rhythms: performance reviews, learnings, test backlog prioritisation, scale or stop decisions, and trade-off resolution.
• Drive high-quality communication to senior stakeholders with clear narratives: what changed, why it changed, what we learned, what we will do next.
• Lead and develop channel owners (SEM, Paid Social and OLV, Display, TV and Offline) with clear accountability, coaching, and elevated execution standards.
• Ensure strong agency collaboration where agencies are in place, including disciplined knowledge capture, documentation, and transition readiness.
• Directly manage agencies dedicated to supporting the paid media acquisition effort.
• Be capable of stepping into accounts to troubleshoot pacing, diagnose performance issues, validate measurement integrity, and unblock execution when needed (especially during transitions, launches, or performance dips).

Requirements

• 10+ years in paid media / performance marketing with direct accountability for acquisition outcomes.
• Multi-channel ownership across paid search, paid social, video, and familiarity with offline measurement concepts.
• Strong commercial judgement on pacing and scaling.
• Exceptional communication and stakeholder influence in a matrixed environment.
• Proven people leadership and coaching capability.
• Experience operating across multiple markets and localisation contexts (Preferred).
• Experience managing blended in-house plus agency delivery models (Preferred).
• Experience in B2B SaaS or subscription, ideally serving SMB audiences (Preferred).

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.