Hybrid Senior Product Marketing Manager

at Connection

• Job title: Senior Product Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $125,000 - $157,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Seattle, United States

About the role

• Lead the go-to-market strategy for product initiatives at CFC, a social enterprise empowering children’s development. Collaborate cross-functionally to enhance product strategy based on market insights.

Responsibilities

• Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization.
• Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research.
• Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning.
• Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations.
• Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions.
• Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences.
• Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability.
• Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities.
• Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion.
• Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies.
• Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target customers, and revenue growth.
• Monitor and influence product-level profitability (margins, unit economics) in partnership with Product and Finance.
• Assess existing assets (content, technology, relationships) to identify opportunities for reuse or leverage in GTM activities.
• Align sales processes with market buying stages; develop and maintain a structured content strategy, tailored sales tools, and formal channel training programs.
• Lead or collaborate on execution of programs, campaigns, events, and partner/channel initiatives, with clear goals and measurement.
• Equip operations and support teams with product and market information needed for smooth delivery and exceptional customer experience.
• Lead 0–1 product launches: manage cross-functional execution, align stakeholders, and ensure post-launch transition from the launch team to the growth team.
• Build systems for launch evaluation, KPI measurement, and learnings documentation to refine organizational playbooks.
• Serve as the communication hub between Product and Marketing, ensuring alignment on roadmap priorities, customer needs, and messaging cohesion.
• Mentor cross-functional partners on market insights, GTM methodology, and data-backed storytelling to elevate strategic alignment across the organization.

Requirements

• 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments
• Bachelor’s Degree
• Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations.
• Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development.
• Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions.
• Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies.
• Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders.
• Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability.
• Strategic thinker comfortable balancing macro vision with hands-on execution.
• Experience with cross-functional leadership and mentoring.

Benefits

• We cover 100% of your premiums for medical, dental and vision coverage and 50% for your dependent’s medical and dental premiums
• Retirement plan + company match up to 3%
• A flexible work subsidy: $100 per month that you can use on things like phone and internet costs, office supplies, or even commuting costs
• 16 paid holidays (including winter break and 1 floating holiday), 3 weeks' vacation in your first year, and separate sick leave accrual
• Other great benefits include: monthly contribution to childcare and/or dependent expenses, FSA account, parental leave, sabbatical leave, employee assistance program, annual wellness reimbursement, growth and development opportunities, disability and life insurance.