Director of Direct Response at Connecticut Children’s Foundation overseeing fundraising programs and direct response campaigns. Driving revenue growth and increasing awareness of the Foundation's mission.
Responsibilities
Lead all areas of direct response program, including management of distribution list, content creation and donor outreach, to contribute to reaching and exceeding annual revenue goals. This includes oversight of budget and monitoring spending.
Create and execute strategic direct mail plan that aligns with broader Foundation and institution goals.**
Lead partnership with direct response vendors, coordinating relationships and collaborating on strategy development and execution of year-round direct response campaigns.
Ownership of mid-level donor pipeline, including identification, cultivation and stewardship of donors. Partner with Development team to identify and plan for donors within portfolio capable of elevating their giving
Cross collaborate with Stewardship and Donor Relations team on content creation and Operations team on data collection and management through Salesforce to maintain branding and data integrity
Utilize systems to segment audiences, personalize mail pieces and enhance response rates
Creating and overseeing giving opportunities within Connecticut Children’s, including engagement of team members and driving revenue to support our mission.
Perform additional activities related to development efforts as required.
Requirements
Education: High School Diploma or Equivalent
Experience:
- At least three years of a successful track record in fundraising, including experience in direct response campaigns.
- Experience using Salesforce or similar CRM. Experience in copywriting and editing.
Education: Bachelor's Degree
Experience: Experience in fundraising for a children's hospital or academic medical center preferred.
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