Senior Communication Analyst at Copersucar managing public relations and social media strategies to strengthen institutional reputation and stakeholder engagement.
Responsibilities
Serve as the primary point of contact between the company and the PR/press agency
Develop, review and approve press releases, statements and institutional content
Maintain active relationships with journalists and media outlets
Coordinate and guide the PR agency (e.g., liaise with the current agency)
Monitor and analyze media coverage (clippings and results)
Manage communications with internal and external stakeholders
Support institutional positions with a critical and technical perspective
Ensure message consistency and alignment with company strategy
Support senior leadership in crafting messaging and presentations
Prepare executives for media interactions (media training)
Develop and review supporting materials for events and official communications
Manage corporate social media channels, with a focus on professional platforms (e.g., LinkedIn) and Instagram
Plan and execute the editorial calendar
Monitor performance and manage social media metrics
Integrate PR and social media strategies
Requirements
Bachelor’s degree in Journalism, Public Relations, Marketing, or related fields
Proven experience in corporate communications at large companies/industries
Direct experience with the press and media relations
Experience managing communication/PR agencies
Excellent writing skills and experience producing press releases
Analytical, critical and technically minded profile
Experience with communication metrics (press and social media)
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