Marketing Manager developing and executing integrated campaigns for DNV's pipeline software solutions. Focus on strategic marketing, collaboration, and demand generation for revenue growth.
About the role
- Communications Strategist shaping Priority Pass messaging and global campaigns using strategic insights. Leading communication efforts to enhance engagement and brand experience across multi-channels.
Responsibilities
- Lead the strategic development of communication plans for global and regional campaigns, including newsletters, seasonal travel initiatives, lifecycle programmes, and product or feature communications.
- Own and direct campaign planning across channels (email, push, in-app, web, paid, social), ensuring communications are integrated, audience-led, and aligned to channel strengths.
- Develop messaging hierarchies, core value propositions, and overarching narratives that articulate the Priority Pass promise and strengthen brand equity.
- Drive long-range communication planning, ensuring campaigns and journeys connect to wider business priorities and customer strategy.
- Leverage consumer insights, segmentation, travel behaviours, market trends, and performance analytics to inform communication strategy.
- Shape strategic frameworks and campaign storylines that resonate with diverse traveller segments across regions.
- Partner closely with content teams to elevate the sophistication and relevance of travel inspiration, utility content, and product storytelling.
- Apply commercial acumen to ensure communication strategy contributes to product adoption, engagement, and revenue outcomes.
- Govern message consistency through the creation and stewardship of messaging matrices, journey plans, and contact strategies.
- Collaborate with audience marketing leads, content strategy, campaign delivery and PMO, data science, digital, tech, partnerships, commercial, and brand teams to deliver aligned and impactful communications.
- Build strong, trusted relationships across departments, operating with a client-service and consultative mindset to support decision-making and ensure strategic coherence.
- Lead and manage multiple strategic initiatives simultaneously across global and regional markets.
- Balance near-term campaign delivery with long-term strategic evolution, ensuring communication outputs ladder up to brand, engagement, and commercial goals.
- Evaluate campaign and journey performance to inform iterative improvements in messaging, sequencing, channel selection, and audience targeting.
- Champion a test-and-learn culture, embedding experimentation to strengthen communication effectiveness and member engagement.
Requirements
- 5+ years in communications strategy, CRM, engagement planning, or integrated marketing.
- Exceptional strategic storyteller with the ability to simplify complex ideas into compelling, member centric messages.
- Proven ability to work cross-functionally and manage stakeholder relationships with a client-service approach, building trust and securing buy- in.
- Strong communication-planning skills across multi-channel ecosystems.
- Skilled at managing multiple projects and deadlines while maintaining high strategic standards.
- Experience interpreting insights, segmentation, and behavioural models to inform communication strategy.
- Familiarity with tools such as JIRA, Figma, Confluence, Salesforce Marketing Cloud, Airship, and Contentful is an advantage.
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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