Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Junior Marketing Analyst at an educational leader, transforming market data into strategic pricing decisions. Engaging with various departments for data-driven solutions.
Responsibilities
- Monitor the education market, mapping and analyzing competitors' pricing policies;
- Monitor product performance indicators (Undergraduate, Postgraduate, Technical programs, CLPs and others), identifying opportunities to adjust prices and offers;
- Work closely with commercial teams, understanding their needs and translating them into data-driven solutions;
- Support the development of analyses and materials that guide the company’s strategic decisions;
- Map and analyze competitors' pricing policies;
- Structure and update market mapping and competitor clipping;
- Analyze student acquisition performance indicators;
- Respond to reactive requests from the commercial or business teams;
- Ensure the pricing table is updated and made available to the commercial team;
- Set prices and distribute price batches;
- Support with ad hoc analyses and collaborate with areas such as Marketing, Sales, Finance, and Operations.
Requirements
- Bachelor's degree in Business Administration, Economics, Marketing, or related fields;
- Prior experience in commercial planning, market intelligence, or trade marketing is desirable;
- Strong analytical skills and ability to interpret data;
- Knowledge of Excel, Power BI, or similar tools;
- Ability to work independently and communicate effectively across departments;
- Organized, proactive, and quick to learn.
Benefits
- Profit sharing: celebrating results is part of the Cogna way.
- Meal or food allowance: via a flexible benefits card.
- Health insurance: comprehensive medical plan, including dependents and co-pay options.
- Dental coverage: available to keep your smile healthy.
- Tuition scholarships for undergraduate and postgraduate studies: available at our educational institutions for you and your dependents (spouse and children).
- Birthday day off: choose a day to relax and celebrate.
- SESC partnership: access to numerous opportunities to improve quality of life.
- Univers pharmacy discount program: discounts on a variety of medications.
- Corporate university: multiple learning paths and free courses in our corporate university to help you keep growing with us.
- Book discounts: purchase top titles from our publishing houses at reduced prices.
- Wellhub (Gympass): to help you stay active in your daily routine.
- Ninho Program: a program dedicated to families expecting a new baby.
- Valoriza - Internal Recruitment Program: to boost your career through internal opportunities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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