Proposal and Content Specialist managing RFP lifecycle at LoanPro, a fintech company transforming lending. Collaborating with sales teams to create tailored responses and enhance proposal accuracy.
About the role
- Product & Content Marketing Manager driving go-to-market strategies and content development at CloudShare. Collaborating with marketing and sales to enhance brand visibility and community engagement.
Responsibilities
- Drive end-to-end go-to-market execution for product launches and major updates — including positioning, messaging, audience definition, and creation of sales enablement materials (briefs, one-pagers, battlecards, decks, FAQs).
- Ensure all product capabilities are translated into strong, value-driven customer narratives across marketing and sales touchpoints.
- Lead the content strategy and manage the editorial roadmap, delivering high-quality content (blogs, ebooks, case studies, reports, videos, and sales assets) across owned channels. Align messaging with product value, ICP pain points, and marketing pillars, and collaborate with Demand Gen on SEO-driven campaign and website optimization.
- Strengthen CloudShare’s brand visibility by managing social media channels, repurposing assets into engaging formats, and improving performance based on KPIs. Support community awareness, influencer initiatives, and partner-driven promotions.
- Own field marketing and event execution (trade shows, conferences, roadshows) including planning, logistics, budget oversight, collateral, and internal coordination. Partner with Sales and Demand Gen on pre- and post-event initiatives and develop supporting assets (presentations, signage, swag).
- Champion growth of the CloudShare community (Circle) by creating engagement programs, facilitating strategic discussions, and connecting customers, prospects, and advocates. Build relationships with industry influencers and drive participation in webinars, ebooks, campaigns, and live sessions.
- Lead the special rebrand and website reskin initiative - define brand messaging (value proposition, tone, voice), own website content updates, and ensure SEO alignment. Audit and refresh all existing collateral, including decks, one-pagers, case studies, and event materials.
Requirements
- 5–8 years of experience in B2B SaaS marketing (preferably product or integrated marketing roles).
- Proven track record managing product launches and multi-channel GTM programs.
- Exceptional storytelling, writing, and editing skills.
- Experience working on brand refresh or website content/messaging projects.
- Proficient with AI-assisted content and creative tools.
- Strong project management, coordination, and stakeholder collaboration capabilities.
- Comfortable operating as a senior, hands-on IC in a lean, fast-paced environment.
Benefits
- Medical, Dental, Vision benefits
- 401K
- Flexible PTO
- 13 Paid Holidays
- Hybrid work with modern downtown Denver location:
- Onsite Gym, Starbucks, Parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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