Product & Content Marketing Manager driving go-to-market strategies and content development at CloudShare. Collaborating with marketing and sales to enhance brand visibility and community engagement.
Responsibilities
Drive end-to-end go-to-market execution for product launches and major updates — including positioning, messaging, audience definition, and creation of sales enablement materials (briefs, one-pagers, battlecards, decks, FAQs).
Ensure all product capabilities are translated into strong, value-driven customer narratives across marketing and sales touchpoints.
Lead the content strategy and manage the editorial roadmap, delivering high-quality content (blogs, ebooks, case studies, reports, videos, and sales assets) across owned channels. Align messaging with product value, ICP pain points, and marketing pillars, and collaborate with Demand Gen on SEO-driven campaign and website optimization.
Strengthen CloudShare’s brand visibility by managing social media channels, repurposing assets into engaging formats, and improving performance based on KPIs. Support community awareness, influencer initiatives, and partner-driven promotions.
Own field marketing and event execution (trade shows, conferences, roadshows) including planning, logistics, budget oversight, collateral, and internal coordination. Partner with Sales and Demand Gen on pre- and post-event initiatives and develop supporting assets (presentations, signage, swag).
Champion growth of the CloudShare community (Circle) by creating engagement programs, facilitating strategic discussions, and connecting customers, prospects, and advocates. Build relationships with industry influencers and drive participation in webinars, ebooks, campaigns, and live sessions.
Lead the special rebrand and website reskin initiative - define brand messaging (value proposition, tone, voice), own website content updates, and ensure SEO alignment. Audit and refresh all existing collateral, including decks, one-pagers, case studies, and event materials.
Requirements
5–8 years of experience in B2B SaaS marketing (preferably product or integrated marketing roles).
Proven track record managing product launches and multi-channel GTM programs.
Exceptional storytelling, writing, and editing skills.
Experience working on brand refresh or website content/messaging projects.
Proficient with AI-assisted content and creative tools.
Strong project management, coordination, and stakeholder collaboration capabilities.
Comfortable operating as a senior, hands-on IC in a lean, fast-paced environment.
Content Team Manager overseeing editorial and content operations within a high - volume team. Leading workflows, ensuring quality, and mentoring content specialists in a global environment.
Content Specialist at Mitti Labs, focusing on content strategy across multiple formats for climate sustainability. Collaborating with marketing and teams to drive impactful communication.
Content Marketing Expert creating articles, case studies, and implementing PR strategies for DATAGROUP in Germany. Collaborating with marketing teams and monitoring media trends.
Senior Manager, Content Marketing focusing on long - form content for academic leaders. Collaborating across teams to develop engaging and accurate narratives.
Editorial content Strategy Lead defining and managing brand content vision at Aroma - Zone. Ensuring editorial strategy aligns with performance and driving creative execution with a team.
Senior Manager, Content Marketing creating long - form content addressing audience challenges and collaborating with marketing teams. Researching and producing videos, articles, and white papers.
Operations Manager leading content accuracy, consistency, and delivery performance at LSEG. Driving modernization and upskilling in Funds Content operations.
Senior Web Content Designer driving web content strategy at Cirrus Logic. Transforming complex technologies into compelling, conversion - focused web experiences.
Senior Manager responsible for content strategy and execution at e.l.f. Beauty, amplifying brand voice across multiple platforms. Leading editorial efforts to position executives as thought leaders and drive engagement.
Associate Product Manager supporting API/MCP program at FactSet. Collaborating with product managers to optimize end - user experience and developing testing frameworks.