Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.
About the role
- Senior Partner Marketing Manager responsible for scaling growth and executing marketing plans at Cloudflare. Collaborating with partners across Nordics and DACH to drive revenue growth.
Responsibilities
- Collaborate closely with regional Directors of Partner Sales and Partner Account Managers to align marketing activities with regional targets and business priorities.
- Manage the Market Development Funds (MDF) for the region, ensuring strategic allocation, timely execution, and clear ROI reporting for all partner activities.
- Execute regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
- Deploy Global and EMEA campaigns in the region tailoring to the specific cultural and business nuances of Northern Europe and DACH.
- Monitor and analyze key performance indicators (KPIs) for partner programs, providing regular insights and optimization recommendations to the leadership team.
- Represent Cloudflare at regional partner events and industry conferences, serving as a brand ambassador and solution expert.
Requirements
- 8+ years of experience in B2B partner marketing or channel marketing within the SaaS, Cloud, or Cybersecurity industry.
- Proven track record of managing multi-country marketing programs, specifically across UKI, Nordics, Benelux, and DACH.
- Strong experience managing MDF and budgets, with a focus on data-driven decision-making and ROI analysis.
- Exceptional communication and presentation skills, with the ability to influence both internal stakeholders and external partner executives.
- Experience working cross-functionally with partner sales, marketing, technical, and sales teams.
- Demonstrated ability to work in a fast-paced environment, managing multiple projects simultaneously across different time zones.
- Ability to travel up to 20% (domestic and international) for partner meetings and events.
- Professional fluency in German is highly preferred to support the DACH region effectively.
Benefits
- Equal employment opportunity
- Reasonable accommodations for individuals with disabilities
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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