Senior Product Manager in charge of growth at a privacy-focused startup. Building Cloaked's product led growth function to enhance user acquisition and retention.
Responsibilities
Ship growth features (60%)
Build viral and referral mechanics into core product flows
Own activation: onboarding, time-to-value, aha moments
Create network effects through family plans and shared features
Run experiments to test and iterate on growth hypotheses
Drive insights (25%)
Own activation rate, viral coefficient, freemium conversion, referral metrics
Model impact of growth initiatives on unit economics
Analyze user behavior and identify high-leverage opportunities
Set up instrumentation and measurement frameworks
Present data-driven recommendations to leadership
Partner cross-functionally (15%)
Work with Engineering and Design to ship quickly
Align with Marketing on messaging and acquisition strategy
Collaborate with Data on analytics
Influence overall product roadmap
Requirements
Built growth systems from scratch at a consumer company
Strong with data: SQL, financial modeling, cohort analysis
Shipped growth features that moved the needle (bring receipts)
Consumer product experience required
Nice to have?
Social network effects or social mechanics experience
Privacy/security/fintech background
Scaled with a company from 50→300+ people
NYC-based or willing to relocate
PostHog/Amplitude/Mixpanel experience
Benefits
401K
top of the line Health, Dental, and Vision benefits.
flexible work arrangements and the ability to work remotely as needed.
home office stipend
new company laptop (and other tech depending on the role).
Competitive PTO: We encourage employees to take a minimum # of vacation per quarter.
Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself.
Late Night Meals: a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge.
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