B2B Sales Executive for a communication agency focusing on internal communication and marketing solutions. Responsible for client acquisition and managing communications portfolio.
About the role
- Digital Communications Associate at CPI managing social media and website content. Supporting events and digital outreach to engage stakeholders around sustainability and finance issues.
Responsibilities
- Promote CPI's work, including events, publications, articles, blogs, podcasts, media mentions, and across social media platforms
- Support development of creative for posts and campaigns, including developing copy, handling image selection, producing graphics, and creating short social videos, stories, and other relevant social media content
- Conduct hashtag research with an understanding of CPI’s audience to utilize the most relevant hashtags that generate additional visibility for CPI’s work
- Support in managing CPI India office Director’s social media (as required) to improve digital presence across social media, building followers and engagement
- Maintain overall CPI editorial calendar to keep track of upcoming events/publications/campaigns
- Communicate internally with relevant people/offices/programs to encourage re-posts/re-shares
- Coordinate with CPI global communications team to cross-post content between CPI India and CPI Global social media handles
- Work with CPI India office personnel to identify key stakeholders/influencers to follow/reshare
- Add videos of events/webinars and interviews on YouTube
- Support planning, execution, and coordination for events in India
- Coordinate with external vendors/ parties to procure venues/collateral for events, coordinate AV requirements, food menu, backdrop, and any other event requirements
- Coordinate procurement of event-related supplies
- Provide on-ground support during the event
- Identify, pursue, and support events and speaking opportunities, including preparing and submitting proposals, and supporting analyst preparation
- Build relationships with key stakeholders through events and strategic outreach
- Coordinate between vendors and internal teams to keep track of the invoice status and processing
- Coordinate with external stakeholders for CPI annual event
- Coordinate and manage backend for hybrid events
- Coordinate and manage post-event performance and updates
- Monitor and evaluate CPI India’s digital communications reach and present a quarterly analysis report with recommendations on issues to address and opportunities to build further followers, visitors, engagement, and visibility.
- Draft social media publicity packs for new publications and events
- Provide content to CPI Global communications team for internal and external newsletters
- Deploy LinkedIn and Google ad campaigns to promote important publications/ projects
- Regularly check for updates and incorporate them in existing campaigns
- Conduct keyword research to optimize new campaigns
Requirements
- Post Graduate degree in Mass Communications/ Public Relations/ Marketing, and demonstrable (minimum of 2 years) post-qualification experience in the field, or a Graduate degree with minimum 4 years of experience
- At least two years of experience handling digital communications and social media
- Experience developing creative content based on existing work of the organization, including copy and creatives (using Canva)
- Technical skills in social media platforms (LinkedIn, Instagram, X, Threads) and Canva
- Editorial calendar and project management, handling input from a variety of internal stakeholders, ensuring all deliverables are executed on time and internal stakeholders are kept up to date on task status
- Excellent attention to detail, organizational, project management, and prioritization skills, with an ability to work independently and on tight deadlines.
- Specific experience with event management is desirable
- Superior fluency in English required with impeccable grammar; prior experience handling complex finance, environment, and/or policy content highly desirable.
Benefits
- Competitive compensation and benefits package
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