Online Marketing Manager driving performance and efficiency for a digital pet insurance provider. Focusing on data-driven marketing campaigns and customer journey development in a hybrid setup.
Responsibilities
Design and optimization of data-driven marketing campaigns (Paid, Owned & Earned).
Development of cross-channel customer journeys.
Support in building a CRM system.
Enhancement of the tracking and analytics setup.
Requirements
Several years of experience in data-driven online/performance marketing, ideally in e-commerce, FinTech, or InsurTech.
Experience using GA4, Google Tag Manager, Looker Studio, and other tracking & analytics tools.
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